Simply final yr, Priya Ragu stop her day job. She had been working as a technical purchaser for an airline till just some months earlier than she launched her debut mixtape, Damnshestamil, final fall. Named on BBC’s Sound of 2022 record, the Tamil-Swiss artist shocked audiences with the pressure of her artistic imaginative and prescient and her fashion, which mixes Western and South Asian influences. She calls the eclectic sound she’s developed together with her brother, Japhna Gold, “Raguwavy”: a singular mix of R&B, soul and the normal Tamil beats they heard of their family rising up.
Her latest single, “Illuminous,” is an upbeat anthem the place Ragu revels in her breakout success regardless of the obstacles she’s confronted as a 35-year-old South Asian girl within the music trade. The music video leans into alternate visions of hero archetypes as we see Ragu “glowed up” as a knight in shining armor using a motorbike and flexing as a bodybuilder. Her lyrics stream effortlessly, buoyed by a refrain of voices, vibrant trumpets and an irresistible dancing beat. Ragu’s pleasure is contagious as she proclaims to naysayers: “When you did not see me then / Guess see me now”.