The Ontario Lottery and Gaming Company (OLG) and the Nationwide Hockey League (NHL) are getting into right into a partnership that’s designating OLG’s PROLINE+ sportsbook product as an Official Sports activities Betting Associate of the NHL. That’s a really massive deal in a rustic that each loves hockey, and is getting into the regulated sports activities betting marketplace for the primary time.
The PROLINE+/NHL partnership will get off to a roaring begin with PROLINE+ sponsoring the PROLINE+ NHL PreGame on the 2022 Tim Hortons NHL Heritage Traditional, the official fan pageant of the March 13, 2022 out of doors recreation between the Buffalo Sabres and Toronto Maple Leafs at Tim Hortons Area in Hamilton, Ontario. That’s one other very massive deal in a rustic that loves hockey the best way Canada does.
After the sport, PROLINE+’s partnership with the NHL will proceed with a normal menu of emblem placements, recreation day promotions, and distinctive NHL content material on the Proline.ca web site.
Kyle McMann, NHL Senior Vice President, North American Enterprise Growth talked concerning the new partnership in a press launch posted on NHL.com saying, “As we put together to stage our sixth NHL Heritage Traditional this weekend in Hamilton, we’re thrilled to announce PROLINE+ by OLG because the NHL’s first official sports activities betting accomplice in Canada. As a number one gaming leisure operator for greater than 4 a long time with a wonderful observe document in Ontario, OLG is a perfect accomplice for the NHL to start our transformative entry into this area in Canada and to additional interact our avid Canadian fan base.”
Dave Pridmore, OLG’s Chief Digital and Technique Officer was equally enthusiastic concerning the deal saying, “The OLG-NHL deal is a giant win for our valued sports activities bettors. A partnership with a world-class group just like the NHL will assist complement the final word sports activities betting expertise for hockey followers on PROLINE+ and PROLINE at retail, the place our gamers can execute authorized single-event wagers and different distinctive bets on a sport they love.”
Regulated sports activities betting in Ontario is ready to launch subsequent month, simply in time for the NHL’s playoff season.