Coronary heart On Their Sleeve
With acts like Olivia Rodrigio and Machine Gun Kelly bringing guitar-based pop music again to the charts and the announcement of the When We Have been Younger musical competition setting social media on fireplace, there appears to be an urge for food for punk and emo-leaning pop music amongst youngsters and nostalgic millennials. In the event you’re seeking to cathartically scratch that angsty itch at SXSW, listed below are some acts to take a look at.
Pom Pom Squad
Mia Berren leads this Brooklyn-based bubblegrunge outfit that mixes the theatrics of emo with the anthemic cost of one of the best early 2000s indie bands. In the event you had been one of many thousands and thousands rocking Olivia Rodrigio’s “Good 4 U” this summer time, then Pom Pom Squad is a logical subsequent step, providing one thing a bit extra grown-up and sensual; if Rodrigo’s for the favored ladies, Pom Pom Squad is for those getting drunk beneath the bleachers. Pom Pom Squad’s latest output additionally channels the bombast and cinematic qualities of ‘60s lady teams, including an out-of-reach ethereal ingredient to the band’s hovering hooks.
Stream this: “Head Cheerleader”
Experimental and emotionally purgative, ME REX are rightfully named after a sharp-toothed prehistoric creature, as a result of their music will completely tear you up. The brainchild of South London singer-songwriter Myles McCabe, ME REX packs a musical punch with wordy, looking lyrics that sail to the rafters in an nearly non secular tone. Thematically their music appears centered on the consistently shifting nature of the human expertise, and on their newest launch /Megabear/, they lean into the theme with a 52-track album filled with bite-sized songs meant to be consumed in random order. It’s a hell of a gimmick, and much more spectacular, it really works like gangbusters. Discovering out how nicely it interprets to a stay setting appears too engaging to cross up.
Stream This: Megabear
One key issue that makes different rock so compelling is the accessibility; in contrast to basic rock virtuosos and studio wizards, the favored bands of the choice rock world made selecting up a guitar and bearing your coronary heart seem to be one thing that anybody might obtain. Pacific Northwest band Enumclaw embody that feeling higher than any band at SXSW. Frontman Aramis Johnson had by no means performed guitar and had no prior singing expertise earlier than forming the band, but Enumclaw stand out with their combination of reverby, prototypical Seattlian guitar traces and sticky pop hooks. The band cites each Oasis and Drake as large influences, and if that’s any indication, then these guys have world-conquering ambitions.